Golden Screen Cinemas debuts Dolby Atmos in Malaysia with Hong Kong's "The White Storm"
Now we've always talked about the visuals, the 3D-ness of films, and not so much with the sound, but never because it was unimportant. It's just that we've probably thought it'd take years to go further than what we've already had, especially here in Malaysia. Good thing we have tight competition between the multiplex operators here. Dolby Atmos is perhaps the latest and most advanced technology for cinema audio platform to date; and Hall 3 of GSC 1 Utama Shopping Mall (Bandar Utama, Petaling Jaya, Selangor) is the first one to have it for movie-goers in Malaysia.
Dolby Atmos delivers powerful new listening experiences by providing content creators unprecedented control over sound within the playback environment, allowing audiences to "hear the whole picture" like never before. Basically, in layman's terms, sound movement precision and overhead surround (speakers on the ceiling) are added to the typical left-right-front-back surround sound system of today. So simply put, Dolby Atmos is like the 3-D of sound, projecting a life-like Atmosphere. Perhaps this introductory video may explain better;
The White Storm is the first ever film released in Malaysia with the Dolby Atmos experience. Pretty awesome indeed but I strongly believe that the strength of Atmos would be even more engaging, significant and impactful for horror movies. Just imagine a first person view movie about a haunted house, in a scene where the character walks down the dark hallway, slowly, with sounds of supernatural beings toying around in all directions. I would probably piss in my pants but I can't wait to see one as there's definitely potential for that.
Ticket price for movies in Dolby Atmos will be only RM1 more per ticket than the normal halls at GSC 1 Utama. Hopefully the platform will be installed for the other halls at the other outlets as well. For more details, visit GSC.com.my.
(Past) movies in Dolby Atmos:
- The Secret Life of Walter Mitty (26 Dec 2013)
- I, Frankenstein (23 Jan 2014)
- 300: Rise of an Empire (6 Mar 2014)
- Mr. Peabody and Sherman (20 Mar 2014)
- X-Men: Days of Future Past (22 May 2014)
- Dawn of the Planet of the Apes (7 Aug 2014)
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