Carlsberg Malaysia wishes consumers a "smooth sailing in a year of abundance" with an auspicious Chinese New Year campaign
There's still a month to go till Chinese New Year but Carlsberg was already welcoming the Year of the Sheep with traditional drums, lion dance, mini fireworks, God of Prosperity, ang paos, huge delicious roasted pork, beers and a 28-feet-long ship at Oasis Ara Damansara last Thursday (15 January). Carlsberg bids goodbye to the tragic Year of the Horse and hopes that all consumers would sail smoothly into the coming new year.
As I have already mentioned in a previous post, Carlsberg's CNY campaign this time comes with extremely attractive cash giveaways and a chance for one lucky consumer to be the first Carlsberg Millionaire. Do you want to stand a chance to receive RM13,888 and be in the running to win RM1,000,000? Find out how from
this post here. Sounds a bit dodgy and too good to be true, but it's for real!
The coming CNY actually holds a very special meaning to the brand as Carlsberg was born in the Year of the Sheep as well in 1847. No wonder why they're having such a big campaign. And here are some photo highlights of the event that night:
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| Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, prepares to light the Dragon Cannon to trigger the launch of Carlsberg's 2015 Chinese New Year campaign. |
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| The acrobatic lion dance performance. |
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| The captivating Thousand Hands performance at Carlsberg's 2015 CNY Launch. |
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| That's me receiving an eight Ringgit ang pao from the God of Prosperity after my lucky spin with the "Steer of Fortune" (each invited guest got a spin) while the girl on the right looked to the sky dreaming about the holidays, I suppose. Not bad, I got to cover back more than half of my expense attending the event. |
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Can't believe I missed last year's CNY entirely. I can't wait for Chinese New Year to go home!
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