Tiger Bites campaign by Tiger Beer to uncage secret street food trails

tiger bites #mytigerbites

All-expense paid Taiwan trip and 14 GoPro sets up for grabs from Tiger Bites contest


As Malaysians, there's no denying we are spoilt when it comes to food options. We have so much choices here that we would often have to ponder what our next meal should be as we're easily sick of eating the same stuff. And there's where Tiger Beer Malaysia's current campaign Tiger Bites comes in -- to uncover hidden food gems in Malaysia, from food lovers to food lovers.

All Malaysians are welcome to participate and post their favourite street food on the campaign's microsite and Instagram. With the pins dropped on the map, it creates a trail for everyone to check out, discover good food and potentially have their very own long-distance food trip. To further encourage you to do it, there are highly attractive prizes to be won -- 14 sets of GoPro, phone lens and selfie tripod. All you have to do is post about your street food on Instagram (#MYTigerBites @TigerBeerMY) or pin dropped via the microsite at TigerBites.com.my.

That's not all -- at the end of the campaign (October 4th), the participant who put together the best and longest street food trail (combining the number of pins and distance) will be rewarded with an all-expense paid trip to Taipei, Taiwan for two!

Tiger Bites kicks off with a two-day street food trail to Ipoh-Penang


Tiger Bites volkswagen car convoy penang

To have a taste of Tiger Bites' delicious purpose, a number of media members and bloggers like myself were invited to join an 18-Volkswagen car convoy on a two-day street food trail to Ipoh and Penang on 14 - 15 August. In case you're wondering, it was not a lazy mainstream food trip. Did we go to Ipoh to have the famous chicken rice that probably nobody hasn't had before? Nope. Did we go to Gurney Drive in Penang? Nope. It was a genuine trail of hidden gems.



The first stop of this long-distance trail was Woh Heng Coffee Shop in Clare Street, Ipoh. We were served with Dry Curry Noodle sprinkled with chicken and char siew-like cockle. I don't usually take spicy stuff but this stuff wasn't super spicy so I was able to sort of enjoy it. There was certainly a lot of "kick" having this with ice cold cans of Tiger Beer. With that being said, I can't be the judge of how good it was but according to the bloggers I was with, they said that the taste was nothing special. While we were eating, local standup comedian Jason Leong was at the kopitiam to entertain us. He would've been very funny if we hadn't already heard the jokes before.

dried curry noodle woh heng coffee shop ipoh

tiger bites kafe ping hooi chinese drums

Next up, Penang! After getting some awesome drive-through apom, we were off to dinner at Kafe Ping Hooi in Carnavon Street, Georgetown where it's famous for its Tiger Char Koay Teow. The name's coincidentally perfect for the occasion, which explains the Chinese drums performance upon our arrival. The foods served here were the best I tasted in this entire trail. The koay teow with prawns and bamboo clams, and the side dish of Loh Bak were absolutely delicious.

tiger char koay teow loh bak

The evening didn't end there as we went for a supper at Restoran Old Green House in Jalan Mandalay where we shared a few different dishes while looking at sexy girls who're likely dressed up for clubbing later on the night. We were so bloated by the end of the night.

old green house penang

In the next morning, I had my first experience of being served with breakfast in bed by Royale Bintang Hotel where we stayed at. Ah, how comfy being lazy and all. By the way, this wasn't part of the trail as it's not a street food.

breakfast in bed royale bintang hotel penang

For lunch, we had yet another noodle dish but something less thirst-inflicting. Pitt Street Koay Teow Th'ng was probably named after what they knew was going to be a hit -- their pure bowl of fresh flat rice noodles with fishballs, pork and chicken. The Honey Lemon Ice was refreshingly sweet for the hot afternoon. There's an additional joy to this meal as it balanced out the heavier tastes we had on the previous day.

pitt street koay teow th'ng

The finale was back in Petaling Jaya where we had the Flying Wanton Mee in Jalan 21/22, Seapark. I'm not sure if it's famous per se as I lived nearby all my life and have never heard of it, but the wanton noodles and its char siew were top notch. The chef has a bit of showmanship with his cooking, throwing the noodles high up in the air before catching it to, I assume, filter out the soup. We were also served with a large side dish of chicken which was nice as well but we were too full to finish.

flying wanton mee seapark pj

Although I was enjoyed the foods we had, some of us gotten quite ill on the following days. I had diarrhea for two days, mild fever and ingestion for three days. Not 100% sure what exactly caused it but I personally suspect it was the last meal of the trail, due to the rain, roofless-ness (literally on the street) and the air time involved in the cooking and all. Let this be a lesson to all. Be extra careful no matter where or what you put into your mouth. And for those who're participating in Tiger Bites, please ensure that the places you're pinning up are hygienic, even by street food standards.

Flying Wanton Seapark PJ Tiger Bites

The celebration of this new campaign did not end here as Tiger Bites will throw an exclusive festival with the finest street foods and of course, ice cold Tiger Beers. To stand a chance to get these exclusive invites, start creating your food trail and drop 'em pins today!

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