Tiger Beer Malaysia finishes off successful two-month campaign with tasty hawker foods on Avenue K rooftop
Tiger Beer's Tiger Bites campaign had come full circle after two months of uncaging secret street food trails in Malaysia. On Saturday, the rooftop of Avenue K was transformed into a night market of street, hawker foods -- the Tiger Bites Street Food Festival -- featuring broad variety of delicious dishes served by the respective masterchefs themselves, along with specially made Tiger Beer cocktails -- Roaring Passion and Bite Me, Cherry.
I wasn't able to attend the event but like the Tiger Radler Picnicarnival not long ago, I'm sure it wasn't only filled with food and drinks, but also with fun activities and performances too, it seems, this time.
Jessie Chuah, the marketing manager of Tiger Beer Malaysia, was present at the event. “At the start of this campaign, we sent out fellow foodies on a quest for lesser known street food gems and I am happy to say that the reception was amazing. We’ve uncovered some great finds. It goes to show Malaysians love uncaging new things and sharing their discoveries with fellow food lovers out there," she said.
“As the campaign comes full circle, we decided what better to celebrate the success of Tiger Bites than to host a celebration with some of the best hawker food there is in town. It’s also put together in recognition of the efforts by the many food lovers and explorers that have made this initiative a success,” added Chuah.
Back in August, Tiger Bites challenged foodies to a gastronomical hunt around Malaysia to uncage hidden street flavours. Embarking on roads less travelled, food lovers traversed the country in search for rare but yummy hawker nom noms, pinning their discoveries on Tiger Beer’s microsite www.tigerbites.com.my for others to explore.
Prizes such as 18 sets of GoPros, phone lenses and selfie tripods were rewarded to participants of this 11-week-long contest. The one participant who put together the best street food trail (which combines the most number of pins dropped and total distance traveled) was identified and awarded with an all-expenses paid trip for two to Taiwan where more awesome meals await.
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