Carlsberg Malaysia treats lucky local winners of Play on Pitch to a money-can't-buy EURO 2016 experience in France
Remember Carlsberg's Play on Pitch campaign back in May? Well that's over and 5 lucky Malaysians (10 in total including each of their plus one) were picked for the UEFA EURO 2016 trip of a lifetime to experience football like never before. In the all-expense-paid trip, they were treated like a VVIP and got to meet legendary football stars David James, Claude Makelele, Marcel Desailly, Peter Schmeichel, Christian Karembeu and Steve McManaman, all in person.
As promised, the winners also got to catch a semi-final match (Portugal vs. Wales) in the best seat in Stade de Lyon and all-access special where they got to be on the pitch of the stadium itself as well after changing in its actual lockers which the national teams used. And that's not all. Besides meeting them and taking photographs with the legends and all, the lucky fellas also got to play a bit of football with them before being hosted by Schmeichel himself at the exclusive gala dinner at the La Plateforme Boat Restaurant on the scenic Rhone River. Also, one local YouTuber, a collaborator with Carlsberg for this trip, got to meet Cristiano Ronaldo (why only him though?!).
"We are very happy and proud to have brought this kind of experience to Malaysians – truly, it is something that money can’t buy. And Carlsberg is probably the only brand that can give this kind of once-in-a-lifetime football experience. We have always been about doing it better for the fans – just like how we constantly strive to make probably the best beer in the world. This whole Play on Pitch experience once again attests to that promise," said Lars Lehmann, Carlsberg Malaysia’s Managing Director.
We will be able to catch the full video of the whole experience on Carlsberg's Facebook Page soon. Damn it, how I envy these buggers! Don't you just wish you were there too? Well, stay tuned 'cause there's always gonna be something going on with Carlsberg that involves football.
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