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Tiger Beer Malaysia launches CNY 2018 campaign — Mahjong sets, cash ang paos up for grabs

heineken malaysia managing director Hans Essaadi Tiger CNY 2018 Media Launch

Stock up Heineken Malaysia products this Chinese New Year for opportunities to "win"


It's close to that time of the year for those who celebrates Chinese New Year to clean their house, buy new colourful clothes and stock up on food and beverages... beers mainly. Tiger Beer Malaysia's promotional campaign for the coming festive season was officially launched last Thursday (January 11th) in Sunway and it was celebrated with Heineken Malaysia management team, trade partners and the media.

Here's what's in store for the loyal consumers of Tiger and other Heineken products; from now until mid-February, those who purchase three big bottles of Tiger Beer, Heineken, Guinness, Anchor Smooth or Anchor Smooth Draught at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards, comes in three different designs.

Consumers in Peninsular Malaysia be sure to check the underneath of the bottle caps to see if you have won any prizes – up for grabs are cash ang-pows worth RM99 and cans of Apple Fox Cider.

Exclusive Tiger Beer Mahjong sets are on offer at participating stores as well. You can own a set for RM99, while stocks last, when you purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other Heineken Malaysia products. It's so exclusive that I didn't see anyone at the launch event winning it at the launch event where every guest got try their luck once with a scratch-and-win game.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase Heineken Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer.

Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period. For more info on the campaign and offers, visit the brand's official Facebook Page.

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